A bit about us​
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Carole and Ed met at Leo Burnett London where they both created successful campaigns for Kellogg's. Since then their careers have involved a diverse range of jobs from making editorial content for Virtue / Vice to leading McDonald's in Canada. They have worked as CD's for Simon Cowell's TV shows and ABInBev's in-house agency as well as many top ad agencies. A joint desire to apply big idea thinking to traditional and emerging channels led them to join creative forces.
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Experience

  • ​Platform thinking:
    ​Ideas that work across multiple markets, multiple channels
  • TV commercials / campaigns
  • Product launches / relaunches
  • Experiential
  • Print, radio.
  • Social:
    TikTok, Meta, X. 
    Content series, influencer campaigns, paid, organic, reactive.
  • Digital:
    Metaverse, Cameo, paid media.

Carole Davids

FREELANCE CD / 2023-PRESENT

VIRTUE / Global Creative Director / 2020 – 2023
Lovehoney, Volvic, Coca-Cola.

GENTLE FORCES
 / Creative Director / 2019 – 2020
H&M, anti-domestic violence campaign.

THE ELEPHANT ROOM / Creative Director / 2019
Uber, The Prince’s Trust, York City Council.

HEYHUMAN / Creative Director / 2016 – 2019
Diageo. Won new business: Cadbury, Oreo, Green & Black's, Wooga Gaming, Typhoo, SlimFast.

KARMARAMA / Creative Director 
/ 2014 – 2015
Fair Trade brand, Nintendo, Onken, BBC.

SYCO TV / Creative Director 
/ 2012 – 2013
Simon Cowell's entertainment brands: The X Factor. Britain's Got Talent, Food Glorious Food, You Gen channel.  Developed new and existing global formats, developed online platforms, worked on advertising partnerships and rebranding design.

LEO BURNETT
 – Creative Director 
2009 – 2012
Kellogg’s.

MCCANN MANCHESTER, LONDON  – Art/Creative Director
Fat face, BMW, Kimberley Clark, Vauxhall, Hitachi, Clark’s shoes, Berghaus, Ellesse Sportswear, Glaxo SKB.

​Click for Carole's LinkedIn

Ed Morris

FREELANCE CD / 2021-PRESENT

​ECD / IN-HOUSE AT DRAFTLINE, THE AGENCY FOR AB INBEV / BUDWEISER BREWING GROUP / 2019-21 
Corona, Budweiser, Bud Light, Leffe, Stella Artois.

GROUP CD / COSSETTE TORONTO / 2016-18
Leading the McDonald's Canada account across TV, Print, Social, Digital.

COPYWRITER / CD / LEO BURNETT LONDON / 2003-16
Kellogg’s, P&G, Bacardi, Pfizer, McDonald’s, Freeview TV, UK Government, CoOp supermarkets, Nintendo.

COPYWRITER / ST. LUKE'S / 1997-03
Clarks shoes, IKEA, HSBC, Sky TV, Government COI, Eurostar.

MENTOR
I volunteer with Beyond Barriers working with students from traditionally under-represented groups to encourage them into creative industries.

​Click for Ed's LinkedIn
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