A bit about us
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Carole and Ed are a dynamic Creative Director team fuelled by a relentless curiosity for culture. They are united by their passion for shaping brands that people genuinely want to love. Their ability to create media-neutral platform ideas has proven effective in engaging global audiences across multiple channels.
Old acquaintances. New team. Carole and Ed met 15 years ago at Leo Burnett London where they created successful global campaigns for many of Kellogg's leading brands. Since then their careers have involved a diverse range of jobs from creating content and experiences in the metaverse at Vice to leading McDonald's in Canada. They have developed programs at Syco TV for Simon Cowell, set up AB InBev's in-house agency and worked at many top London ad agencies.
Old acquaintances. New team. Carole and Ed met 15 years ago at Leo Burnett London where they created successful global campaigns for many of Kellogg's leading brands. Since then their careers have involved a diverse range of jobs from creating content and experiences in the metaverse at Vice to leading McDonald's in Canada. They have developed programs at Syco TV for Simon Cowell, set up AB InBev's in-house agency and worked at many top London ad agencies.
Carole DavidsFREELANCE CD / 2023-PRESENT
VIRTUE / Global Creative Director / 2020 – 2023 Lovehoney, Volvic, Coca-Cola. GENTLE FORCES / Creative Director / 2019 – 2020 H&M, anti-domestic violence campaign. THE ELEPHANT ROOM / Creative Director / 2019 Uber, The Prince’s Trust, York City Council. HEYHUMAN / Creative Director / 2016 – 2019 Diageo. Won new business: Cadbury, Oreo, Green & Black's, Wooga Gaming, Typhoo, SlimFast. KARMARAMA / Creative Director / 2014 – 2015 Fair Trade brand, Nintendo, Onken, BBC. SYCO TV / Creative Director / 2012 – 2013 Simon Cowell's entertainment brands: Developed new and existing global formats and online platforms, advertising partnerships, rebranding. LEO BURNETT / Creative Director / 2009 – 2012 Kellogg’s. MCCANN MANCHESTER, LONDON / Art/Creative Director BMW, Kimberley Clark, Hitachi, Clark’s shoes, Glaxo SKB. MENTOR Carole mentors at Brixton Finishing School and Creative Equals. |
Ed MorrisFREELANCE CD / 2021-PRESENT
ECD / IN-HOUSE AT DRAFTLINE, THE AGENCY FOR AB INBEV / BUDWEISER BREWING GROUP / 2019-21 Corona, Budweiser, Bud Light, Leffe, Stella Artois. GROUP CD / COSSETTE TORONTO / 2016-18 Leading the McDonald's Canada account across TV, Print, Social, Digital. COPYWRITER / CD / LEO BURNETT LONDON / 2003-16 Kellogg’s, P&G, Bacardi, Pfizer, McDonald’s, Freeview TV, UK Government, CoOp supermarkets, Nintendo. COPYWRITER / ST. LUKE'S / 1997-03 Clarks shoes, IKEA, HSBC, Sky TV, Government COI, Eurostar. MENTOR Ed volunteers with Beyond Barriers working with students from traditionally under-represented groups to encourage them into creative industries. |