- Social:
TikTok, Meta, X.
Content series, influencer campaigns, paid, organic, reactive. - Digital:
Metaverse, Cameo, paid media.
- Platform thinking:
Ideas that work across multiple markets, multiple channels - TV commercials / campaigns
- Product launches / relaunches
- Experiential
- Print, radio.
Experience
More about us
Carole Davids, Creative DirectorTo date, I have enjoyed a 20 year career in creative industries across the globe. I’ve been above the line, through the line, experiential, social first, immersed in broadcast, to the metaverse and back.
What keeps me excited about the industry is change. I’ve had the privilege of managing and working with diverse minds . My best work has always been in agencies where there is a culture of bravery. If you’re not prepared to be wrong you’ll never come up with anything original. What keeps my grounded are. my roots. I was raised in the care system in an amazing children’s home whose success, I believe, was down to the diversity of the 450 kids who were united by their differences. Experience
VIRTUE – Global Creative Director, 2020 – 2023 I was approached by the infamous Morten Grubak to help build a very young creative department across the globe in their borderless structure. Pitched with the global team to win Coke, Lovehoney and manage the day-to-day running of the London office on various accounts. GENTLE FORCES – Creative Director, 2019 – 2020 Joined Good Brains for Good Brands during covid and was invited to help Gentle Forces on a project with a domestic violence charity and the Commonwealth and Baroness Scotland to get governments to unite. I then joined the Gentle Forces collective to help shape and create Move for H&M. THE ELEPHANT ROOM – Creative Director , (London) 2019 Hired to help grow the agency, shape the creative product, manage existing clients and bring in new business. Built a relationship where trust was lacking by creating a campaign for Uber with the LGBTQ+ community for Pride 2020. Helped to inspire good mental health with The Great Create campaign for The Prince’s Trust in their support of Young Ambassadors. Challenged perceptions of fostering with a recruitment campaign for York City Council. HEYHUMAN – Creative Director, (London) 2016 – 2019 Led creative teams across TV, print, radio, experiential and digital. Managed the agencies ATL creative offering across Diageo. Won new business from Mondelez and created their award-winning Oreo slide. Won Cadbury, Wooga Gaming and Heath&Heather teas. Won and successfully relaunched SlimFast to become a wellbeing brand with a long-term creative platform - doubling their revenue and tripling profit. FREELANCE – Creative Director 2015 – 2016 Working with a fellow creative to change the landscape of advertising through freelance. KARMARAMA – Creative Director 2014 – 2015 I helped teams across Creative PR and Film production. Relaunching the Fair Trade brand purpose through experiential. Creating platforms for Nintendo to democratize gaming across all ages. Reworked Onken’s TV budget by partnering with Metro to deliver 52 weeks of fresh content on their YouTube channel. BBC ongoing coms. SYCO TV – Creative Director 2012 – 2013 Poached by Simon Cowell to transfer my skills, strategic insights and knowledge of mass market brands to build the SYCO Entertainment Global brands. Created corporate branding. Developed new and existing global formats. Introduced new platforms online. Forged new partnerships with advertising brands. The X Factor. Got Talent, FGF, and You Gen channel. LEO BURNETT – Creative Director 2009 – 2012 Poached to run Kellogg’s biggest brand, Special K; managed and nurtured creative teams to take the brand from being a ‘two-week diet’ product to an everyday, delicious food. Launched MySpecialK food plans online. Working with planning to manage qual and quant research and production for 12 product ranges across multiple markets. Delivering 20 campaigns yearly across UK, EU and LATAM; adapting across multiple disciplines in TV, print, radio, experiential and digital. MCCANN MANCHESTER, LONDON – Art/Creative Director Cut my teeth at the Manchester office on Fat face, BMW bikes, YKK zips, Kimberley Clark, Vauxhall Hitachi, Clark’s shoes, Berghaus, Ellesse Sportswear, Billington's sugar, Glaxo SKB, Zeneca Berghaus. Then made the move down south. |
Ed Morris, Creative DirectorI have diverse experience at top ad agencies in London and Toronto as well as in-house. I’ve built departments and led client relationships that grow business. I’ve won the most sought after awards and created every type of campaign, from long-term brand platforms suitable for all channels to TikTok content. I’m a strategically led, creatively driven collaborative leader.
Experience
FREELANCE CD, 2021-PRESENT Freelance gives me the opportunity to broaden my experience in categories and channels: • CD, TikTok content, Ed Sheeran’s hot sauce in-house at KraftHeinz • CD, TikTok content / influencer campaign, Durex at Vayner • CD, Social campaign, Unilever at Ogilvy • CD, Social/digital campaigns, UK Government (Cop 26, Online safety, Apprenticeships) at M&C Saatchi • CD, TV, print, radio, social, digital, TalkTalk rebrand launch at The & Partnership. ECD / DRAFTLINE/ IN-HOUSE AT BUDWEISER BREWING GROUP, 2019-21 I set up and ran the in-house agency at ABInBev. I hired diverse talent, designed and implemented processes and channelled my entrepreneurial spirit to secure briefs. In-house deepened my understanding of brand teams whilst honing my client relationship skills. We created TV, digital performance marketing, e-commerce and social media activations. Campaigns ran in UK, Belgium, Italy, Holland. ‘Save Pub Life’ supported pubs in lockdown and was a huge creative and commercial success. See website for case study. Brands: Corona, Budweiser, Bud Light, Leffe, Stella Artois. GROUP CD / COSSETTE TORONTO/ McDONALD'S CANADA, 2016-18 I was hired when the work and client relationship were in a bad place. Under my leadership the quality and effectiveness of campaigns improved. I built a diverse department of talent from traditional media and social media agencies. Led creative across social, digital, TV, print. Produced integrated campaigns every 6 weeks. We won a Cannes Grand Prix. My client, the CMO, won Marketer Of the Year. COPYWRITER / CD / LEO BURNETT LONDON, 2003-16 I created platform campaign ideas and award winning TV for Kellogg’s, P&G, Bacardi, Pfizer, McDonald’s, Freeview TV, UK Government, CoOp supermarkets. Launches included the first anti-drug/drive campaign and the Nintendo Wii across Europe. COPYWRITER / ST. LUKE'S, 1997-03 A creative hotshop with innovative work practices still widely used. We were Campaign’s Agency Of the Year. I created TV, print, radio for Clarks shoes, IKEA, HSBC, Sky TV, Government COI, Eurostar. MENTOR I volunteer with Beyond Barriers working with students from traditionally under-represented groups to encourage them into creative industries. AWARDS • McDonald’s Canada Follow The Arches OOH: Cannes Grand Prix, One Show Gold x2, D&AD Wood, FAB Gold, FAB Grand Prix • McDonald's Canada Bacon Big Mac: FAB Gold, EPICA Silver • Kellogg's Crunchy Nut Snake TV: BAAs Silver • Rice Krispies Rain TV: CLIO bronze • McDonald's Football Grassroots Heroes: Cannes shortlist • Govt Road Safety / Drug Drive Eyes TV: BAAs 1 Silver, 1 Bronze • Alison Carmichael Typography Print: Creative Circle Silver x 2 • McDonald's UK BOGOF TV: Epica Silver, FAB awards, Cannes shortlist. |