OREO
Experiential
The Oreo Wonderfilled Slide
How do you inspire people to trial a new wonderfilled golden oreo in busy urban locations? You create a sampling experience that turns their everyday routine into a magical shareable moment.
How do you inspire people to trial a new wonderfilled golden oreo in busy urban locations? You create a sampling experience that turns their everyday routine into a magical shareable moment.
Under the platform of ‘Wonderfilled’ we delivered ‘childlike wonder’ to London, Manchester, Liverpool and Birmingham.
The Oreo Flavour Mobile
How do you create intrigue for a host of new Oreo flavours? With a mysterious food truck that only dispenses when people interact with it in wonder-filled ways.
OREO
Digital
Flavours have personalities of their own. So what if the tastes and flavours we like could say something about us. We also brought these new flavours to life with an online game.
FURTHER EXPERIENTIAL
Green & Black's, Volvic, Belvita
Green & Black’s launched its new Velvet Fruit range for that evening me-time moment. Using neuroscience research we found that simply handing out samples is rarely effective. There needs to be a multi-sensorial element. We created pop-up cosy corners in train stations and shopping centres. These provided a peaceful space to enjoy an indulgent moment in the midst of the daily hustle and bustle. Each participant was captured in a cinemagraph that they could share.
Volvic launched a three year activation for their sponsorship of Tough Mudder. We designed a unique brand experience to add real value to those taking part. First, the unmissable obstacle of the Volvic Volcano ramp, followed by the Volvic Volcano hot tubs - giving those who ‘Unbottled their Unstoppable’ a distinctive reward.
The Belvita piano delighted busy commuters in multiple locations by providing melodic pleasure whilst they enjoyed our tasty breakfast biscuits.