SHREDDIES
New Brand Platform / TV / Print
How do you get the nation to fall back in love with a 50 year old cereal? You find the product truth then position it as a cereal. Shreddies are not ‘just made’ in a factory on the Wirral, they’re lovingly ‘knitted’ by Nanas. With a cast of over 100 Nanas lead by the infamous Pearl, Ruth and Betty and shot by the wonderful Harold Swartz. Knitting nanas were born. The campaign was voted as one of Britain’s favourites and lasted over ten years.
Launch commercials
The Nanas got excited about all the different varieties!
The idea translated beautifully into print.
