SLIMFAST
New Brand Platform / TV / Print / Social / Digital
When we finally find something that works, we can’t help but want to shout about it. We gave a dusty old 70’s weight-loss brand a positive attitude and new lease of life with a 360 campaign that repositioned it as a simple, do-able option with new products and new tools. We kicked-off with a content film to showcase the new SlimFast attitude and created a brand platform that gave the Slimfast brand back to the audience. It inspired them to share their own stories with their own sassy attitude across all channels. Introducing, 'SLIMFAST - Works For Me'.
‘Works for me’ gave a new tone of voice to the brand and a platform that allowed them to flex across their product range, old and new. We invited a diversity of ambassadors to share their unique journeys on their own platforms. Using TV to get their product firmly back on the shelf. We redesigned the website with a new look and a new attitude,
populated by real people and their real-life success.
The idea translated into print and also lived online, giving attitude to website recipes.
We also applied our new brand language to Instagram where we published motivational, topical and recipe content.
We enlisted the celebrity, Alexandra Burke, as our brand ambassador, alongside other like-minded people.