Various Sport Campaigns
This work is for football. I'm also a keen rugby and cricket fan.
Budweiser / Prem League / SocialPlanned reactive for Budweiser. It played out the day Liverpool won the league.
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Jupiler Beer / The Euros / SocialJupiler is Belgium's biggest beer brand and sponsors of the national football team. During the tournament we made reactive posts inspired by the events of the day.
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McDonald's / Euros / TV
For some reason agencies like to have pro-footballers acting badly to promote their client's football sponsorship.For Europe's biggest tournament I featured a soccer fan who took his love for chanting from the stadium into every single aspect of his life.
McDonald's / Charity Shield / PR, Sponsorship, OOH, Print
To promote McDonald’s sponsorship of grassroots football we focused on volunteers. The coaches, the people that looked after the pitches and made the cuppas for thousands of thriving grassroots teams. What was the best way to give these unsung heroes the spotlight? By idolising them in a way usually reserved for Pelé, Beckham and Messi. The hallowed football sticker. This campaign centred around producing a classic football sticker album, but this time the heroes weren't so well known. This campaign was a Cannes Lions Finalist.
Once the stickers were made we needed the ultimate venue for them to be seen: Wembley Stadium during The Community Shield Final. Presenting our grass roots heroes to 90,000 spectators. Sticker packs and albums were given to fans at the match as well as appearing on the pitch, in the match programme, on the score board and beyond.
In-store tray posters featured teams local to the restaurant. The kids became heroes!
The collateral decorated the exclusive Football Association Club. We even had a photo booth for people to make their own football cards.
Over 100 separate pieces of creative were produced, a true labour of love that was rewarded with reaching the Cannes Lions shortlist.